From Wikipedia: Dan Ariely (born April 29, 1967) is an Israeli American professor of psychology and behavioral economics. He teaches at Duke University and is the founder of The Center for Advanced Hindsight. Ariely’s talks on TED have been watched 2.8 million times. He is the author of Predictably Irrational and The Upside of Irrationality, both of which became New York Times best sellers. — TED bio: Despite our best efforts, bad or inexplicable…