With a trio of influential bestsellers, Dan Pink has changed the way companies view the modern workplace. In the pivotal A Whole New Mind, Pink identifies a sea change in the global workforce — the shift of an information-based corporate culture to a conceptual base, where creativity and big-picture design dominates the landscape.
His latest book, The Adventures of Johnny Bunko, is an evolutionary transformation of the familiar career guide. Replacing linear text with a manga-inspired comic, Pink outlines six career laws vastly differing from the ones you’ve been taught. Members of the Johnny Bunko online forum participated in an online contest to create the seventh law — “stay hungry.”
A contributing editor for Wired, Pink is working on a new book on the science and economics of motivation for release in late 2009.
“Pink has a knack for teaching in such an entertaining way that you’ll forget you are learning.”
Lexi Feinberg, Forbes.com
Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don’t: Traditional rewards aren’t always as effective as we think. Listen for illuminating stories — and maybe, a way forward.
My grade: 6/6